Case Study

Case Study - Conversion First Marketing

November 29

This is the first in a series of case studies showing how different companies are using PageProofer to improve their services, make work easier for their internal teams and keep their customers happy. How does a local SEO expert uses PageProofer to stay ahead of the competition? We asked Tyler at Conversion First Marketing a few questions about how his team is using PageProofer.

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Announcment

Jira Integration

November 22

PageProofer is excited to announce it has released an integration with Jira. Jira is the defacto standard for bug trackers used by a huge number of software development teams. Many PageProofer users have been asking for a way to integrate PageProofer into their Jira workflow. Now you can have your PageProofer notes added as issues in your Jira system so everyone on your team can see what feedback and issues are occurring on your website. 

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Feature

Three tips for better bug tracking

November 14

I recently stumbled across an old blog post by Joel Spolsky titled "Painless Bug Tracking". Even though the article was written in 2000 (eons ago in the internet age) it has a lot of valuable content for today's web developers with regards to bug tracking. For those who don't know Joel (of Trello fame) he has been in the software business for a long time. Joel's team at Fog Creek developed Fogbuz, one of the earliest bug tracking systems I can remember. 

What can web developers (and entire web teams: designers, QA, content) learn from a blog post written in 2000 ... a lot.

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Announcment

Email Notifications

November 11

PageProofer is happy to announce an upgrade to our email notification system. In addition to sending email digests to users as notes and comments are added you can now specify a unique email address that will receive a notification each time a note is added. This is a great way to setup quick integrations through systems like IFTTT and Zapier.

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Feature

If your client feedback looks like this, it might be time for a change.

November 7

For a web designer or developer the most treacherous part of a project often starts just after the first client review. That's when the feedback starts to come in. Sometimes it comes like a gentle trickle, sometimes it comes like a raging river, but it always comes in. Having a good feedback system in place can be the difference between keeping a client and team happy or having a project go completely off the rails with communication breakdowns.

Over the past fifteen years in web development I have seen everything when it comes to clients and teams managing feedback during web projects. I have actually had printed copies of webpages with red marker highlights dropped on my desk. In an effort to give and get feedback as quickly as possible many teams resort to rudimentary, manual processes that quickly breakdown and frustrate everyone on the project. Thankfully there is a good solution available (spoiler alert PageProofer), but let's look at a few examples of the bad feedback I have seen and what you should try to avoid.

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Announcment

Screenshots !!!

October 28

I am extremely excited to announce that PageProofer now has the ability to add screenshots to notes and comments. This is a feature that many users have been asking for. Sometimes a picture is worth a thousand words and when you are trying to explain how part of a web page is broken a picture trumps words.

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Feature

Exceeding expectations one customer at a time

October 17

There are a lot of different strategies on how to grow your customer base. Every startup is looking for the secret sauce to make them stand out in a crowded and noisy marketplace. Growth hacking has become a hot topic on the startup scene. Many companies are essentially throwing jello at the wall to see what sticks. I do not doubt that some of the hacking short-cut strategies work but I'm a firm believer that you win customers one at a time. It takes effort, time, persistence and a willingness to engage. As a bootstrapped company with limited resources, one of the most cost effective ways to find a new customer is to be on the look-out for people with unmet expectations and then exceed those expectations with superior customer service.

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